Strategy execution platform

You don't know which initiatives are on track. Until it's too late.

Amimo gives your strategy team one place to shape initiatives, push them through stage gates, and see what's moving, what's stalled, and where the money is actually going.

14-day pilot SSO + role-based access Snapshot and audit trail built in Mobile ready
app.amimo.io / Strategy Workspace
Amimo — Value Creation Dashboard
How it works

Strategy, from the back of a napkin to the boardroom.

Four moves you'll repeat for every initiative. Amimo gives you the structure so the work doesn't end up in slides nobody owns.

01

Capture the idea

Start an initiative with a charter: owner, geography, nature, and your NRB hypothesis. No templates to wrangle.

02

Push it through stage gates

L0 to L4. Each stage has its own evidence requirements, milestones, and approvers. The gate stays closed until the work is real.

03

Run it

Track milestones, indicators, and financials in one place. Snapshots freeze the state so you can compare any two weeks.

04

Report and decide

Snapshot diffs, AI Insights you can ask in plain English, and an audit trail your finance team will believe.

Stage gates
L0 to L4. The way strategy actually moves.
L0
Idea Generation
Hypothesis, sponsor, rough size of the prize.
L1
Feasibility
Constraints, dependencies, first cut of the case.
L2
Validation
Evidence, pilot results, indicator baseline.
In review
L3
Action Plan
Milestones, owners, monthly NRB plan.
L4
Realisation
In flight and tracked against plan. Benefits booked.
What's inside

Everything your strategy team has been Frankenstein-ing in spreadsheets.

One click from the sidebar. No tab-juggling, no version drift.

Strategy Workspace

One table for every initiative. Filter by status, phase, owner, or workstream. Open any initiative to see everything.

Initiatives · Charter · Owners

Stage gates

L0 to L4 with their own evidence requirements and approvers. The gate doesn't move until the work does.

Charter · Milestones · Approvals

Snapshot reports

Freeze the portfolio at any moment. Compare any two snapshots side by side. Diffs that survive quarterly reviews.

Reports · Variance · Trend

AI Insights

Ask plain-English questions. "Show me UK initiatives behind plan with NRB above £500k." Get the answer.

Natural language · Citations · Saved queries

NRB and financials

Forecast versus actual at the initiative and portfolio level. Variance, YTD savings, audit trail.

NRB · Forecast · Variance

Notifications and journals

Daily digest, in-app alerts, and a journal entry on every change. So nothing slips between gates.

Email · In-app · Audit
AI Insights

Ask anything. Get the answer, right now.

Senior leaders shouldn't have to wait for the next update meeting. Ask your portfolio a plain-English question, get the answer straight from live data.

Every initiative, indicator, milestone, and financial figure is searchable in plain English. Ask about risk, variance, ownership, or progress. Amimo finds it and explains it.

"Which initiatives are behind plan?" "Show me amber-flagged UK initiatives with NRB above £500k" "What closed last quarter?" "Who owns the most at-risk items?"
You
Which initiatives are behind plan with NRB above £500k and flagged amber?
3 initiatives match your query
UK retail expansion ● AMBER£1.2M NRB
Logistics carbon programme ● AMBER£780K NRB
EU pricing harmonisation ● AMBER£620K NRB
All three are at L2 or below. I can pull the full blocker list for each.
What we believe

Less time on the deck. More time on the strategy.

One review instead of five.
One reporting layer that everyone trusts, instead of five slide decks nobody owns.
Every initiative, one place.
No more hunting through inboxes and folders to find out what's actually current.
No spreadsheet survives contact with amimo.
We built the thing the spreadsheet was always trying to be.
"

[Your customer quote goes here. A sentence or two about how amimo changed how your strategy team works.]

[Customer Name]
[Title], [Company]
Real quote to be sourced before launch

Stop reporting on strategy. Start running it.

Book a 30-minute walkthrough with one of our founders. We'll show you the workspace with your own initiatives loaded in.