amimoamimo
Sign in Book a demo
Strategy execution platform

Run strategy without the chaos.

Shape initiatives. Push them through stage gates. See what's on track, what's stuck, and where the money is actually going — all in one workspace your strategy team will keep open every day.

Book a demo See how it works
14-day pilot SSO + role-based access Snapshot & audit trail built in
app.amimo.io / Strategy Workspace
Strategy Workspace
Monitor, track, and manage your strategic initiatives.
Live
42
Paused
7
YTD NRB
£3.2M
On Track
86%
ID
Name
Status
Phase
Health
100
Manufacturing line revamp
LIVE
L3
● GREEN
103
UK retail expansion
LIVE
L2
● AMBER
130
EU pricing harmonisation
PAUSED
L1
● N/A
142
Logistics carbon programme
LIVE
L4
● GREEN
Trusted by strategy teams at
Northwind
Aperture
CONTOSO
Halberd&Co
Origami
Meridian
How it works

Strategy, from the back of a napkin to the boardroom.

Four moves you'll repeat for every initiative. amimo gives you the rails so the work doesn't end up in slides nobody owns.

01

Capture the idea

Spin up an initiative with a charter — owner, geography, nature, NRB hypothesis. No templates to wrangle.

02

Move it through stage gates

L0 to L5. Each stage has its own evidence, milestones, and approvers. The gate doesn't open until the work is real.

03

Run it

Track milestones, indicators, and financials in one place. Snapshots freeze the state so you can compare any two weeks.

04

Report & decide

Snapshot diffs, AI Insights you can ask in plain English, and an audit trail your CFO will believe.

Stage gates
L0 → L5, the way strategy actually moves.
L0
Idea Generation
Hypothesis, sponsor, rough size of the prize.
L1
Feasibility
Constraints, dependencies, first cut of the case.
L2
Validation
Evidence, pilot results, indicator baseline.
In review
L3
Action Plan
Milestones, owners, monthly NRB plan.
L4
Realisation
In flight. Tracked against plan, weekly.
L5
Closed / Live
Benefits booked. Lessons captured.
What's inside

Six tools your strategy team has been Frankenstein-ing in spreadsheets.

Everything below is one click from the sidebar. No tab-juggling, no version drift.

Strategy Workspace

One table for every initiative. Filter by status, phase, owner, workstream. Open one to see everything.

Initiatives · Charter · Owners

Stage gates

L0 → L5 with their own evidence and approvers. The gate doesn't move until the work does.

Charter · Milestones · Approvals

Snapshot reports

Freeze the portfolio at any moment. Compare any two snapshots side-by-side. Diffs that survive QBRs.

Reports · Variance · Trend

AI Insights

Ask plain-English questions. "Show me UK initiatives behind plan with NRB >500k." Get the answer.

Natural language · Citations · Saved queries

NRB & financials

Forecast vs actual at the initiative and portfolio level. Variance, YTD savings, audit trail.

NRB · Forecast · Variance

Notifications & journals

Daily digest, in-app alerts, journal entries on every change. So nothing slips between gates.

Email · In-app · Audit
Outcomes

Less time on the deck. More time on the strategy.

3×
Faster monthly portfolio review — one reporting layer instead of five.
42%
Of customer initiatives close above plan once they're tracked here weekly.
0
Spreadsheets pretending to be a portfolio dashboard. We've checked.
"

amimo is the first tool our strategy team and our CFO actually agree on. The numbers in the report are the numbers in the workspace.

Camille Reyes
Group Head of Strategy, Halberd&Co

Stop reporting on strategy. Start running it.

Book a 30-minute walkthrough with one of our founders. We'll show you the workspace with your last quarter's initiatives loaded in.

Book a demo Sign in to app